Chris Brakebill
Web and mobile developer

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The Other Side of Empathy

As designers and product builders, we are told to empathize with our users in order to create awesome experiences for the web and beyond. I propose we take a look at the other side of empathy, and make an effort to empathize with the creators behind the products, features, or designs triggering those rage-tweet reactions seen across many a timeline.

This is something I’ve become a lot more aware of in the past couple of years. Working on a product that is used by millions of people, I know what it’s like to see people bashing what you’ve built. It sucks. I do my best to think before I tweet critically and angrily about a piece of software I’m using.

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